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Google Phone Targeted At Mobile Advertising

According to a Wall Street Journal report, Google has been investing hundreds of millions of dollars in the cellphone project.

Though the reports of the Google’s Mobile Phone are not new, latest news says that the phone is targeted at the lucrative mobile advertising market and that Google has developed prototype handsets, made overtures to operators such as T-Mobile USA and Verizon Wireless, and talked over technical specifications with phone manufacturers. It hopes multiple manufacturers will make devices based on its specs and multiple carriers will offer them.

The report says:

For wireless operators, the plans are a double-edged sword. Google’s powerful brand and its popular Web services could help operators sign up more subscribers to data packages, on which they increasingly rely as voice revenue declines. However, operators have been wary about losing control over the mobile-ad market.

The long-rumored Google phones are still in the planning stages, and wouldn’t be available to consumers until next year at the earliest, say people familiar with the idea. Some details are likely to shift as the plans develop.

So, we need to wait for a lot more time to get the Google Phone into hands!

Related story: MobileCrunch