Blackberry dominates the corporate PDA market. However, Research in Motion (RIM) clearly wants more. Growing international momentum and retail push are driving the demand for Blackberry Curve as well as Blackberry Pearl, promising a good Christmas season for RIM.
Research in Motion (RIM) vice-president of customer accounts, Gregory Wade, spoke to Business Standard about how the company is planning to fight the challenges as rivals offer similar devices across price segments.
RIM recently shipped its 20 millionth Blackberry smart phone and the devices are ranked number one in the global PDA space with 18 per cent market share according to third party research.
We will also announce another 4-5 models in 2008 and all of them would be packed with consumer-friendly applications and design.
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